Italian version
 
CONSORTIUM // Retail audit with PDAs  
PURCHASE: HOW TO BE SURE THAT THE RETAIL SHOP IS COMPETENT?

Why? What kind of solutions?

Which promotions are available in the field I work in?
How are the windows display?
Which products are available in the windows, shelves and displays?
What does the purchaser think “on the spot” during the purchase?
How can I help the Retailer to be more efficient?
What kind of a purchaser is on the street or enters a sales point?
How is my shop’s milieu?
Is it easy enough to understand the display and understand the offer?
What is my price position in the field I work in?
Do my salespeople follow instructions for the display?
Are products and communication in good shape and well-exhibited?


How? What?

On-Street Surveys, directly in the shop or on the street in order to check the window dressing, with PDAs (Personal Digital Assistants). The surveyor can report the most interesting info (price, stock, exhibition, sales incentive, etc…) on PDAs which: 
  • are handy and easy to use in all logistic conditions, even the most difficult (for example, in particularly crowded sales points),
  • easy to take along, most of all for whom has to cover walking routine itineraries,
  • guarantee a strong battery autonomy allowing the surveyor to work the whole day with no problems.
It’s possible to combine an exit survey at retail stores and interviews with salespeople. According to the Customer’s needs, tracking on a group of shops can be made, as well as specific surveys on a specific shop or specific events, such as promotions. The help of PDAs offers “real time” data consultation. Once achieved all info, our CED (Data Elaboration Center) downloads them on a specific internet website with protected access, allowing the Customer to have a complete portrait of the situation day after day. Alert systems or short result sum-ups can be created and sent directly on the Customer’s mobile.

FOCUS ON
 
SEARCH NEWS
 
 
SKY News
Istituto Piepoli on SKY TG24. The results of public opinion's monitoring last week.

 
Public Opinion.
Istituto Piepoli on La Stampa - The news that five more hit the Italians every Wednesday on the national daily "La Stampa"

 
Master MitMea 2011-2012.
Istituto Piepoli, "Dante Alighieri" University of Reggio Calabria: Master Marketing Intelligence.

 
L'opinione degli italiani-Annuario 2010
L'OPINIONE DEGLI ITALIANI-Annuario 2011, by Nicola Piepoli and Roberto Baldassari. Edited by FrancoAngeli.

 
 
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