Italian version
 
CONSORTIUM // Web corporate reputation 
ON THE WEB, MORE OR LESS OFFICIAL NEWS CIRCULATES, AS WELL AS NUMBERS, PoVs, RUMORS OF ALL KINDS. OFTEN THE WEB ANTICIPATES “PHENOMENA". HOW TO EXPLOIT THIS INFO?

  • Listen, monitor and analyze the discussions and opinions created and channeled within “Web 2.0” 
  • Assess and map the presence of the Company and its direct competitors within the website landscape.
  • Analyze the perceptions and instinctive representations of the brand, the company, its products and/or services, on Web 2.0
  • Identify the “interaction knots” within Web 2.0: the moments when discussions, opinions, and mouth-to-mouth events are created, diffused, modified and amplified.
  • Identify the stakeholders within the channels: the range of people who in some way are interested in the Company and influence its image and reputation
  • Suggest, in the final stage, the most innovative strategies, routes, and contents for efficient use of Web 2.0, for the communication goals of the Company.


How? What?


Using these quality-quantity parameters, and defining semantic categories and key enzymatic words, the system is capable of analyzing large parts of the web, as precise domains.

Our added value is represented by an accurate selection of the contact points on the web between company and stakeholders, with the objective to clearly identify the main and most important sources for the reputation of our clients.
 
A 3-Step Process: 
  • Focus group and desk Stage: build a panel of the most influential sources and media channels where opinions and discussions concerning the Company are channeled. Nearly 100 sites monitored.
  • “Fine tuning” Stage: establish a research grill thanks to an inside workshop to evaluate the most interesting topics. The objective of this stage is, first of all, to screen all research combinations that could deviate or mislead the true objective of the survey and at the same time identify a selection of the most significant texts or messages.
  • Monitoring Stage: a minimum 6-month operation to monitor the source and channel panels previously identified and already refined. This offers a quantitative analysis of the contents in term of absolute visibility; and a qualitative analysis in term of supervision and interpretation, a study that allows us to offer the correct context and reading of the quantitative data. 
In case of analysis of a Corporate, the Istituto Piepoli adopts a WCR method based on the analysis of the 6 dimensions of the Reputation Quotient of the New York Reputation Institute (Emotional appeal - Vision & Leadership - Financial Performance - Products & Services - Workplace Environment - Social Responsibility).


 
FOCUS ON
 
SEARCH NEWS
 
 
SKY News
Istituto Piepoli on SKY TG24. The results of public opinion's monitoring last week.

 
Public Opinion.
Istituto Piepoli on La Stampa - The news that five more hit the Italians every Wednesday on the national daily "La Stampa"

 
Master MitMea 2011-2012.
Istituto Piepoli, "Dante Alighieri" University of Reggio Calabria: Master Marketing Intelligence.

 
L'opinione degli italiani-Annuario 2010
L'OPINIONE DEGLI ITALIANI-Annuario 2011, by Nicola Piepoli and Roberto Baldassari. Edited by FrancoAngeli.

 
 
PRODUCTS
  MILLEMENTI
A community of Opinion Leaders that puts together the best ‘brains’ of the Country in the many fields that control its economical, social and cultural life. Thanks to the constant collaboration with both the Academic world and the Communication & Marketing field, Piepoli Institute has created two new proposals:
ITALIAN ACADEMY A panel of Teachers and Students of major Italian universities. Italian Academy represents a meeting point between the present and the future.
BEAUTIFUL MIND A panel of Leaders of prime Italian companies, such as Managing Directors, General M
 
SCIENTIFIC COMMITTEE
Our Scientific Committee is made up of Italian Professors of international prestige and Leaders of the economical, social, and industrial fields. The members of this Committee assist our Survey Directors in their daily work and take part in the birth and development of new projects and research methods.
 

Want to join the panel?
GO TO REGISTRATION FORM!
 
Or contact us directly!
 
 
 


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