Italian version
 
TREND&CO. // Beautiful mind 
PUTS THE COMPANY IN CONTACT WITH LEADERS OF ITALIAN CREATIVITY
In the world of Marketing and Communication lie the most advanced and creative professionals of our Country – experts whose theoretical and practical ideas create innovation, defining the communication codes of the consumers.
  • Which are the new products, variants, extension lines/brands?
  • How can I understand priorities?
  • Is my advertising campaign up-to-date?
  • How to influence who determines consumption?
  • Must I screen ideas and concepts?
  • How can I communicate, promote names, activities, and products?
  • Which information and/or news circulate? Where is public opinion directed?
IN ORDER TO KNOW WHAT STAKEHOLDERS TRULY THINK ABOUT AN IDEA, A PRODUCT, A SERVICE, IN TERMS OF EVENTUAL SUCCESS OR FAILURE

Over the years, Istituto Piepoli has collaborated with major Italian Companies, Clients, and Partners working in Marketing & Communication. This collaboration/experience was the embryo of what eventually became the BEAUTIFUL MIND Panel, with more than 1,000 professionals with different experiences in the field of Marketing: from General Managers to Product Managers, Communication Directors, Survey Managers, etc. A part of our Marketing Leaders was selected on the basis of CVs and is part of the Italian Managerial Class. Others were selected through the Merton Method.

The board can be contacted both through Web interviews (CAWI or online focuses and forums) or traditional face-to-face methods. Often members of the Beautiful Mind panel are part of our creative sessions.
 

Tutti i membri hanno dato il consenso volontario - elevato tasso di risposta
  • All members gave voluntary consent - with a high answer rate. The choice or exclusion of a specific part or of a specific Company takes place according to the Client’s need, in conformity to the description of the requested target.
  • Istituto Piepoli follows every stage of the survey: profiling, on-field, results elaboration, and research reports.
  • The Panel and field are managed by a central system.

FOCUS ON
 
SEARCH NEWS
 
 
SKY News
Istituto Piepoli on SKY TG24. The results of public opinion's monitoring last week.

 
Public Opinion.
Istituto Piepoli on La Stampa - The news that five more hit the Italians every Wednesday on the national daily "La Stampa"

 
Master MitMea 2011-2012.
Istituto Piepoli, "Dante Alighieri" University of Reggio Calabria: Master Marketing Intelligence.

 
L'opinione degli italiani-Annuario 2010
L'OPINIONE DEGLI ITALIANI-Annuario 2011, by Nicola Piepoli and Roberto Baldassari. Edited by FrancoAngeli.

 
 
PRODUCTS
  MILLEMENTI
A community of Opinion Leaders that puts together the best ‘brains’ of the Country in the many fields that control its economical, social and cultural life. Thanks to the constant collaboration with both the Academic world and the Communication & Marketing field, Piepoli Institute has created two new proposals:
ITALIAN ACADEMY A panel of Teachers and Students of major Italian universities. Italian Academy represents a meeting point between the present and the future.
BEAUTIFUL MIND A panel of Leaders of prime Italian companies, such as Managing Directors, General M
 
SCIENTIFIC COMMITTEE
Our Scientific Committee is made up of Italian Professors of international prestige and Leaders of the economical, social, and industrial fields. The members of this Committee assist our Survey Directors in their daily work and take part in the birth and development of new projects and research methods.
 

Want to join the panel?
GO TO REGISTRATION FORM!
 
Or contact us directly!
 
 
 


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