Italian version
TREND&CO. // Millementi (1,000Minds) 
Because an Opinion Leader is most of all a protagonist of the Italian System, an individual whose theoretical and practical ideas are recognized as leaders by others.

  • Must I anticipate times, and quickly hint at the results before seeing the effects on consumption?
  • What information or news will be diffused?
  • How can I understand priorities, what is more innovative?
  • How can I have good-quality results, fast at the same time?
  • Must I screen ideas or concepts?
  • How can I convince the people who will be the real judges of my success?
  • Is my advertising campaign worthy?
  • Where is the Public Opinion directed?
Over the years, Istituto Piepoli has interviewed for its Clients, the Protagonists of Politics, Economy, Italian and European Society: political leaders, businessmen, managers, university professors, cultural, entertainment, and sports protagonists.

This experience blended into MILLEMENTI, a panel gathering all the contacts of the Istituto Piepoli that counts more than 3,000 Italian Opinion Leaders.

Part of our Opinion Leaders was selected on the basis of CVs and is part of the Italian Managerial Class. Others were selected through the Merton Method, meaning through a survey on the Italian population that points out the most influential individuals in different fields: Politics, Economy, Science, Ethics and Sociology, Education, “practical” life.

The Panel can be contacted both through Cawi interviews (by sending a link to the person interviewed opening the interview,) and other web-based applications (online focuses and forums.) 
  • All members gave voluntary consent - with a high answer rate.
  • The choice or exclusion of a specific part or of a specific Company takes place according to the Client’s need, in accordance to the description of the requested target.
  • Istituto Piepoli follows every stage of the survey: profiling, on-field, results elaboration, and research reports
  • The Panel and field are managed by a central system.

SKY News
Istituto Piepoli on SKY TG24. The results of public opinion's monitoring last week.

Public Opinion.
Istituto Piepoli on La Stampa - The news that five more hit the Italians every Wednesday on the national daily "La Stampa"

Master MitMea 2011-2012.
Istituto Piepoli, "Dante Alighieri" University of Reggio Calabria: Master Marketing Intelligence.

L'opinione degli italiani-Annuario 2010
L'OPINIONE DEGLI ITALIANI-Annuario 2011, by Nicola Piepoli and Roberto Baldassari. Edited by FrancoAngeli.

A community of Opinion Leaders that puts together the best ‘brains’ of the Country in the many fields that control its economical, social and cultural life. Thanks to the constant collaboration with both the Academic world and the Communication & Marketing field, Piepoli Institute has created two new proposals:
ITALIAN ACADEMY A panel of Teachers and Students of major Italian universities. Italian Academy represents a meeting point between the present and the future.
BEAUTIFUL MIND A panel of Leaders of prime Italian companies, such as Managing Directors, General M
Our Scientific Committee is made up of Italian Professors of international prestige and Leaders of the economical, social, and industrial fields. The members of this Committee assist our Survey Directors in their daily work and take part in the birth and development of new projects and research methods.

Want to join the panel?
Or contact us directly!

(C) 2010 Istituto Piepoli S.p.A. MILANO - 20129, Via Benvenuto Cellini, 2/A – Tel.02 54123098 Fax: 02 5455493
ROMA - 00186, Via di Ripetta, 39 - Tel.06 32110003 Fax 06 36000917 P.IVA 03779980964
POWERED BY eFarm Group