Italian version
 
TREND&CO. // Terminal 
IN COLLABORATION WITH ADR (Aeroporti di Roma) SPECIFIC and “REAL TIME” SURVEYS, DIRECTLY AT THE GATES
  • “Multi-national” surveys can be followed-up by reaching people of different ethnical backgrounds;
  • Selecting the location of the interview at a specific gate and flight, specific targets can be reached, starting from 1st class or Business fliers to low-cost travelers;
  • The survey procedure allows an excellent relation between costs and benefits;
  • It’s possible to have “real time” results, involving different country targets;
  • During the gate wait, people interviewed are more eagerly involved and participate strongly, better than normal;
  • Using different data collection systems, specific researches are made for opinion activity and communication, CRM, scenarios and U&A, or NPD (New Product Development);
  • In case of surveys regarding leisure, billboards or products in the airport, immediate feed-backs are made possible on the surveyed object.


Inside and outside the Aeroporti di Roma - the most important airports of the Country, both for quantity and quality of traffic - Istituto Piepoli can achieve interviews, every day of the week and at different times.

This way it’s possible to efficiently and effectively reach populations of different nationalities, and carry on multi-ethnical surveys in “real time”.

Surveys can be carried on according to a sample: at gates, in waiting areas, departure and arrival areas or other specific targeted areas (for example, bars, restaurants, or shops.)

Issues such as flight routes, timetable, and targets can be selected purposely for a specific survey, assembling representative samples of countries or segments of population.

Data gathering can be made through standard methods or self-compilation. In any case, the survey must be supervised by the staff of the Istituto Piepoli and ADR. Interviewer and interviewed used for the survey are selected on the basis of the objective and on the basis of the countries involved, and therefore the language of the interview.

Generally PDAs, CAPI, or totems are used, which, being web-based, offer the possibility of analyzing and reading the results in “real time”.


 

FOCUS ON
 
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SKY News
Istituto Piepoli on SKY TG24. The results of public opinion's monitoring last week.

 
Public Opinion.
Istituto Piepoli on La Stampa - The news that five more hit the Italians every Wednesday on the national daily "La Stampa"

 
Master MitMea 2011-2012.
Istituto Piepoli, "Dante Alighieri" University of Reggio Calabria: Master Marketing Intelligence.

 
L'opinione degli italiani-Annuario 2010
L'OPINIONE DEGLI ITALIANI-Annuario 2011, by Nicola Piepoli and Roberto Baldassari. Edited by FrancoAngeli.

 
 
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